PictureOne of Fujifilm's Instax cameras, the Mini 8.| Photo by Charry Garcia
By Charry Fatima D. Garcia

Shoot and see your smiles instantly!

Digital cameras - point-and-shoot cameras, DSLR (digital single-lens reflex) cameras, and smartphones – have been “in” for decades now, when consumers prefer storing their images the digital way. And since these devices started producing digital photos, films and photo-printing shops have been taken off the scene. But, the “dark ages” of films have been revived by one of the most influential camera companies, Fujifilm.

The Japanese company had once again taken on the world scene when it launched its Instax camera series – cameras that print pictures instantly. The Instax photo system was patterned after the Polaroid instant camera system.

PictureThemed and plain films.| Photo by Charry Garcia
The Instax created a new-yet-old line of cameras that instantly captured the eyes of camera lovers from all over the world. With prices ranging from ₱4,000 to ₱11,000, the Instax series has a wide variety of films that no other camera company has yet offered. Some favorites include the rainbow film (colored frames in rainbow hues), Pandora film (hand-drawn-sketch-decorated frames) and candy pop film (polka-dotted frames). There are also animated characters printed on instant films such as Marvel heroes, Disney’s Winnie the Pooh and Mickey Mouse, Barbie and Hello Kitty. Unfortunately, only the rainbow and plain films are available in Fujifilm stores in the Philippines but for an internet savvy, printed films can be bought from Internet shops on social networking sites like Facebook and Instagram. 

Fujifilm has reached another milestone when it introduced its latest model of Instax camera, the Instax Mini 90 Neo Classic on September. The new member of the Instax camera family enables the user to turn the flash on or off and includes a red-eye-reduction setting. It has a macro made that lets the user take photos of small objects and a self-timer mode as well.

  This innovation is brought about by the consumers’ preferences. From digital to instant print photos, cameras have been evolving and will continue to offer a different dimensional device that will help everyone keep memories with them. So, always remember to catch up!

10/10/2013 17:29:45

Nice 'ticle


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